Marketing hiring managers see hundreds of CVs. They're looking for one thing above all else: proof that you can drive results. If your CV reads like a job description, you've already failed the first test.
What Marketing Employers Want to See
- Metrics, metrics, metrics — ROI, conversion rates, revenue impact
- Channel expertise — Which platforms and tools you've mastered
- Strategic thinking — Campaign strategy, not just execution
- Creativity — Unique campaigns, content innovation
- Data literacy — Analytics, testing, optimization
Essential Marketing Skills to Include
- Digital: SEO, SEM, PPC, Social Media, Email Marketing
- Analytics: Google Analytics, Tableau, Data Studio, A/B Testing
- Tools: HubSpot, Marketo, Salesforce, Mailchimp
- Content: Copywriting, Content Strategy, Video, Podcast
- Creative: Adobe Creative Suite, Canva, Figma
Example: Digital Marketing Manager Experience
DIGITAL MARKETING MANAGER Growth Startup Inc., New York, NY | 2022 – Present • Scaled paid acquisition from $50K to $500K monthly spend while maintaining 3.2x ROAS across Google, Meta, and LinkedIn • Grew organic traffic 340% in 18 months through content strategy and technical SEO improvements • Built and optimized email nurture sequences achieving 45% open rate and 12% CTR (3x industry average) • Launched influencer program generating $1.2M attributed revenue in first year with 8:1 ROI
Portfolio: Your Secret Weapon
Unlike many fields, marketing lets you show your work. Include links to:
- Campaign case studies with results
- Content samples (articles, videos, social)
- Personal blog or newsletter
- Side projects that demonstrate skills
💡 Pro Tip: Create a simple portfolio site (even a Notion page works) with 3-5 case studies. Include the challenge, your strategy, execution, and results. Link it prominently in your CV header.
Quantifying Marketing Results
Every bullet should include numbers when possible:
- Revenue generated or influenced
- Leads generated and conversion rates
- Traffic growth (percentage or absolute)
- Engagement metrics improvements
- Cost savings or efficiency gains
- Campaign ROI and ROAS
Key Takeaways
- Lead with metrics and business impact
- Include portfolio or case study links
- Show both creative and analytical skills
- List specific tools and platforms
- Demonstrate strategic thinking, not just execution
- Your CV design should be clean but show personality